Your Unfair
Advantage
Brand & GTM Strategy for Funded Startups/Scaleups That Don’t Have Time to Waste
Are you…
- A funded business struggling to stand out in a crowded market?
- Scaling fast but finding it hard to explain your value clearly?
- Building a complex product that needs strategic positioning before launch?
- Preparing to raise your next round and needing a sharper brand and GTM story?
I work with funded startups and scale‑ups to sharpen positioning, fix broken messaging, and build brand and go‑to‑market strategies
30+ Years Experience that spans Global Brands and Funded Start Ups
I’ve built strategies for some of the World’s most recognised brands…
Vodafone | P&G | 3M | Diageo | Mastercard | Microsoft | Selfridges | Sainsburys
But I’ve also rolled up my sleeves with funded startups across FinTech and B2B turning complex ideas into brands that get noticed and funded.
I know what World Class looks like and I know how to make it work for start ups that don’t have enterprise budgets or timelines
Who I Work With
Let’s Chat!
Tailored Services for Business Growth
Book a free Discovery Call – let’s discuss your business
FREE Discovery Call
Click to read moreStrategy Sprint
Click to read moreStrategic Transformation
Click to read moreStrategic Advisory Retainer
Click to read moreHow I work
I partner with you through four clear phases
Rapid Diagnosis (Weeks 1-2)
I figure out what’s actually broken across your brand positioning, go-to-market strategy, and commercial model.
Not surface-level observations but deep diagnosis of what’s blocking revenue and what’s working.
Quick Wins (Weeks 3-4)
You’ll get 2-3 tangible results in the first month. Not just recommendations, but implemented changes that move the needle.
This might be messaging that converts better, positioning that resonates with investors, or GTM tactics that generate pipeline.
Strategic Roadmap (Months 2-3)
I design a 12-18 month plan with clear priorities, sector-specific messaging, and multi-channel GTM strategy.
This isn’t a deck that sits on a shelf, it’s a practical roadmap your team can actually execute.
Hands-On Execution (Months 3-6+)
I work alongside your team to implement, optimise, and ensure you hit your revenue targets.
I’m in the trenches with you, not watching from the sidelines.
EXAMPLES OF WORK
TSW (Fintech): Brand and GTM strategy for Africa’s first government licensed stablecoin.
Shrap (Fintech): Strategic positioning and go-to-market strategy to accelerate growth
YOHO (AI Workplace Specialists): Strategic advisory on brand positioning and market entry
Marketing Agency Scale-Up: As part of leadership team, helped scale a Full Service marketing agency from 5 people to 120 and £7M revenue.
Kind Words
“Oliver is unabashedly himself. Which, trust me, is a good thing. He’s transparent, hilarious, extremely knowledgeable and experienced. Having Oliver in your corner will be a great thing, as a consultant, sounding board, strategist, and guiding hand to help you get to grips with your business journey.”
“I really enjoy working with Oliver. He brings a wealth of experience, clarity, and candidness that is hard to achieve independently when you’re stuck in the day-to-day running of an agency. Highly recommend.”
“Oliver is a great sounding board, a real creative talent, and has filled several key gaps in our knowledge. I know he will be an asset and great mentor to any organisation whether to provide help formulating business strategy, planning a new media campaign, developing a pitch to prospective clients or investors, or just to sanitise or refine an idea.”
“Oliver embodies unapologetic confidence. With a knack for wit and humour, he effortlessly lightens the mood while imparting valuable insights drawn from his extensive expertise and years of experience. He is the ideal ally to have by your side. His role as a consultant extends beyond mere advice. He becomes a steadfast sounding board, strategist, and mentor.”
“I met Oliver and took advantage of one of his Launchpad sessions. His perspective and knowledge on how I could build my business, from overall strategy to the way my business becomes a brand, was evident. Now, we are working together with weekly sessions to move the plan forward. I felt like my business was stuck in the mud and I wasn’t enjoying it, but Oliver’s enthusiasm, ideas, and support have given me a new lift. My motivation now is through the roof for what the business is capable of achieving!”
“Oliver is one of those rare people who just ‘gets it,’ balancing big vision and pragmatism. He’s a great listener who offers sound strategic advice and a healthy dose of positivity in any situation. Oliver has been instrumental in clarifying our ideas, structuring our value proposition, and preparing our service for launch.”
“Oliver delivered great results for me at the ATP and in Abu Dhabi. The work is creative, good value, and delivers results. Oliver isn’t precious and is a pleasure to work with.”
“Oliver is the real deal – capable of immediately adding value to any project that he’s involved with. He’s a creative and strategic marketer. On top of that, he’s also a top guy, great company, and a mean bass player!”
“Our messaging and core USPs were the biggest part of our recent rebrand that needed work. They were simply not clear enough and were costing us potential clients. We would have struggled to rectify this without the amazing services of fellow creative and strategist extraordinaire, Oliver Russell, whose advice and direction were invaluable. I can’t recommend his Launchpad sessions highly enough!”
“Working with Oliver to shape Together Co’s strategy for our 25th anniversary has been an absolute pleasure and a transformative experience. Oliver has a remarkable ability to draw out creative ideas and inspire fresh perspectives. His engaging, dynamic approach created a space where our team felt energised and confident to explore bold, innovative concepts.”
“Oliver has provided me with clarity and direction on how I can improve my business, leveraging his expertise and understanding. As a business owner, it can sometimes be difficult to determine whether your approach is right or wrong. Oliver has helped me better understand my own ‘message’ and how my customers perceive my brand.”