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Brand & GTM Strategy for Funded Startups/Scaleups That Don’t Have Time to Waste

   Are you…

  • A funded business struggling to stand out in a crowded market?
  • Scaling fast but finding it hard to explain your value clearly?
  • Building a complex product that needs strategic positioning before launch?
  • Preparing to raise your next round and needing a sharper brand and GTM story?

I work with funded startups and scale‑ups to sharpen positioning, fix broken messaging, and build brand and go‑to‑market strategies

 

30+ Years Experience that spans Global Brands and Funded Start Ups

I’ve built strategies for some of the World’s most recognised brands…

Vodafone | P&G | 3M | Diageo | Mastercard | Microsoft | Selfridges | Sainsburys

But I’ve also rolled up my sleeves with funded startups across FinTech and B2B turning complex ideas into brands that get noticed and funded.

I know what World Class looks like and I know how to make it work for start ups that don’t have enterprise budgets or timelines

Who I Work With

I work with funded, ambitious teams where the product isn’t simple and the stakes are high.
Example Sectors: Fintech | Financial Services | B2B Tech | Deep Tech | Complex B2B
Stage: Pre-launch to Series C
I don’t churn out decks that sit on shelves. I build practical frameworks that bridge the gap between strategy and execution.

 

Let’s Chat!

Tailored Services for Business Growth

Book a free Discovery Call – let’s discuss your business

FREE Discovery Call

FREE Discovery Call

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FREE Discovery Call

FREE Discovery Call

Discovery Call (FREE)

45-60 minute conversation
Discuss challenges, goals, fit
No obligation
Strategy Sprint

Strategy Sprint

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Strategy Sprint

Strategy Sprint

Strategy Sprint (£8-12k)

2-3 weeks

Rapid diagnosis of what’s broken
2-3 quick wins implemented
90-day action roadmap
Perfect for… Funded startups needing fast clarity before next fundraise

 

Strategic Transformation

Strategic Transformation

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Strategic Transformation

Strategic Transformation

Strategic Transformation (£25-40K)
3-6 months
Comprehensive brand and GTM strategy
Hands-on implementation support
Ongoing strategic guidance
Investor materials
Perfect for…Series A-C companies scaling and needing senior strategic leadership
Strategic Advisory Retainer

Strategic Advisory Retainer

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Strategic Advisory Retainer

Strategic Advisory Retainer

Strategic Advisory Retainer (£5-8K/month)
Senior strategic partnership for funded startups that need CMO-level brand, GTM, and commercial strategy without the full-time hire.

 

Monthly strategic guidance

Brand positioning and messaging strategy

Go-to-market planning

Quarterly planning and roadmapping

Team coaching

Investor pitch support

How I work

I partner with you through four clear phases

 

Rapid Diagnosis (Weeks 1-2)

I figure out what’s actually broken across your brand positioning, go-to-market strategy, and commercial model.

Not surface-level observations but deep diagnosis of what’s blocking revenue and what’s working.

 

Quick Wins (Weeks 3-4)

You’ll get 2-3 tangible results in the first month. Not just recommendations, but implemented changes that move the needle.

This might be messaging that converts better, positioning that resonates with investors, or GTM tactics that generate pipeline.

 

Strategic Roadmap (Months 2-3)

I design a 12-18 month plan with clear priorities, sector-specific messaging, and multi-channel GTM strategy.

This isn’t a deck that sits on a shelf, it’s a practical roadmap your team can actually execute.

 

Hands-On Execution (Months 3-6+)

I work alongside your team to implement, optimise, and ensure you hit your revenue targets.

I’m in the trenches with you, not watching from the sidelines.

 

EXAMPLES OF WORK

TSW (Fintech): Brand and GTM strategy for Africa’s first government licensed stablecoin.

Shrap (Fintech): Strategic positioning and go-to-market strategy to accelerate growth

YOHO (AI Workplace Specialists): Strategic advisory on brand positioning and market entry

Marketing Agency Scale-Up: As part of leadership team, helped scale a Full Service marketing agency from 5 people to 120 and £7M revenue.

 

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